Introduction - why spam email causes business so much harm
We saw a figure, quoting that 54% of all email traffic is spam. If you are a small business, spam will be a major challenge. In this article, we cover some basic strategies for reducing spam and not losing ham before covering how we are currently handling our spam.
If you are a current client or potential client, your use case may be very different to ours, so please use your judgement but don't be shy in reaching out www.inforhino.co.uk/contact
We all receive junk mail through the post, it just turns up, we don't read it, at some point we have to read it, and then throw it in the garbage for recycling. Sometimes, we miss important mail because we haven't taken the time to sift through the spam versus ham. Junk email is the same, and shares all the same characteristics as traditional mail through the post.
Traditionally, we think of it as marketing, where companies are desperately trying to get their product in front of customers in the hope it makes a sale. Sadly, junk email is far more sinister than that. Just as large organisations keep filling the advertising airwaves with their brands to keep them fresh in the minds of an audience, junk email featuring reputable multinationals hits inboxes with the same frequency as smaller businesses. Seems strange, all that energy and effort just to try and keep brands in the minds of individuals.
SPAM email can destroy businesses by exceeding storage of mailboxes.
The morally appropriate way to spam individuals
Not legal advice as regulators take a dim view of spam email, but we want to propose a moral way to contact people. We think companies who have researched a prospect, understood what they think their product can offer, and then offered their product or service tailored to that customer is okay by our book. No human can research more than a few potential clients in a day, and a higher quality level of engagement can always be met with a polite no.
Eventually, as Artificial Intelligence takes hold, market places will match consumers with suppliers in a less obtrusive way - until then, spam will definitely remain.
Why is spam so bad?
Sending out multitudes of emails without any regard for who you are sending it to and if they want your product is unfair. It wastes everybody's time, consumes resources, and is a low value activity. Indeed, companies spamming potential clients are avoiding doing the groundwork building relationships.
Companies can miss clients. On a more serious note, spam filters can stop vital information reaching their audience due to over-zealous spam filters.
spam disproportionately harms smaller businesses because they don't have the capacity to employ enterprise level solutions. Typically, smaller organisations have less technical capability too, meaning they are less efficient at managing this. Little wonder as they want to spend more time running their business.
Now you have seen why we think spam is bad - please take a look at our other articles on how we handle spam
References and additional interesting insights into spam
7 Surprising Facts About the History of Email Marketing (towerdata.com)
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